Conceived in-house, the signage of our new London studio, All Saints, was heavily influenced by the building’s existing fabric and heritage. To remain sympathetic to the building's history, we used Caslon Egyptian, a typeface that was designed in the early 1800s and was popular in London at the time All Saints was built.
Playful feature signs, including the vibrant copper graphics on our modelmaker’s workshop door, were inspired by vintage graphic design and pay homage to Victorian retail signage.
Using playful names for meeting rooms and studio spaces, the signage references the characters that once walked the building's corridors and the history of the local area.
Canny Corner, an informal breakout space, pays homage to Edward Canny Ryall, a pioneering surgeon and philanthropist who founded All Saints Hospital in 1911. Likewise, the Dog and Duck meeting room takes its name from the original use of the site — a tavern, spa and concert venue for the ‘riff raff of the town’.
Embracing a minimal gallery aesthetic, we crafted a highly-tailored wayfinding strategy that seamlessly integrates with the existing fabric of the building.
The wayfinding system pays homage to traditional Victorian typography, with hairline arrows and bespoke letterforms designed to guide staff and visitors through the studio. Where possible, as a nod to the building's heritage, we kept the signage purely typographic, omitting any pictograms that would not have been used when All Saints was originally built.