Located on a linear plot, the development has two key purposes: to define the entrance to a high-quality residential scheme and to connect the traditional streetscape of Ebury Bridge Road with the contemporary architectural style of the development.

The building consists of three distinct interlocking volumes that reduce the scale of the façade by increasing in height whilst decreasing in visual density as the distance from Ebury Bridge Road increases. We worked closely with Westminster City Council’s planners to gain planning approval for the redesign of the elevations, working with the massing constraints established by Sheppard Robson’s earlier planning consent.