We were appointed by Starwood as executive architects with a brief to create a design that remains true to the existing building’s form, reflects the soul and spirit of the Ace brand, and represents a ‘hotel for London’.
We implemented a soft refurbishment across 258 guest rooms and extensively remodelled the façade and public areas. The result is a stylish mix of flexible space that functions as a contemporary hotel whilst providing an informal hub for local residents and workers.
The vast communal areas around the ground floor lobby house a large meeting table, a café, a restaurant, an artist-designed lobby bar, a flower shop, retail units and a gallery. The seventh floor function rooms and meeting spaces with an external terrace and bar add to the hotel’s corporate and events offer.
Each of the guest rooms has a distinct identity and sense of place with individual crafted elements, records and curiosities. We worked in collaboration with Universal Design Studios and Atelier Ace to develop the concept, a partnership that resulted in a unique and iconic hotel that has energised the streetscape and become a destination hotel in fashionable East London.