Ace Hotel


Ace London is Atelier Ace’s first venture outside the US and showcases the group’s philosophy of taking creative inspiration from a vibrant urban location. The hotel sits on the original site of the Shoreditch Empire Theatre and borrows its structure from the dated Crowne Plaza hotel.

Ace Entrance

We were appointed by Starwood as executive architects with a brief to create a design that remains true to the existing building’s form, reflects the soul and spirit of the Ace brand, and represents a ‘hotel for London’.

Ace Reception
Ace Lounge
Ace Bedroom

We implemented a soft refurbishment across 258 guest rooms and extensively remodeled the façade and public areas. The result is a stylish mix of flexible space that functions as a contemporary hotel whilst providing an informal hub for local residents and workers.

Ace Cocktails

Ace felt strongly that the hotel façade should be opened up to re-integrate the building back into the high street. To continue the traditional high street theme, we adopted Atelier Ace philosophy of using local crafts people and artists; the authentic East London hotel frontage was built using Crittall, bespoke metalwork and engineering brick in homage to local Shoreditch metalwork traditions.

Ace Entrance2
Ace Bar
Ace Decks

We worked in collaboration with Universal Design Studios and Atelier Ace to develop the concept, a partnership that resulted in a unique and iconic hotel that has energised the streetscape and become a destination hotel in fashionable East London.

Ace Topfloor
Ace Florist
Ace Table

The vast communal areas around the ground floor lobby house a large meeting table, a café, a restaurant, an artist-designed lobby bar, a flower shop, retail units and a gallery. The seventh floor function rooms and meeting spaces with an external terrace and bar add to the hotel’s corporate and events offer.

Ace Bar2
Ace Context
Ace Bedroom2

Each of the guest rooms has a distinct identity and sense of place with individual crafted elements, records and curiosities. The colour palette is modest, creating a minimal canvas for simple bespoke elements such as the oak-finished bed platforms and day beds with reverse-denim upholstery. 

Awards                                                                                                                                                                                                                        2014 European Hotel Design Awards Best Architecture Renovation Award                                                                                                         2014 UK Property Awards Best Hotel Architecture, UK                                                                                                                                                   2014 UK Property Awards Best Hotel Architecture, London                                                                                                                                           2014 Brick Awards: Best Refurbishment + Renovation Project

Client: Starwood; Atelier Ace Services: Executive Architect | Size: 258 guestrooms | Collaborators: Universal Design Studio