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Kimpton Fitzroy

Bloomsbury

Situated in the heart of Russell Square, this historic Grade II* listed building, originally designed by the renowned architect Charles Fitzroy Doll, was one of the first purpose-built hotels in London. Much of the hotel’s lavish interior had also inspired Doll in his designs for the RMS Titanic.

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10089 Kimpton Fitzroy The Principal London Entrance © Morley Von Sternberg
Russell Staircase

Over the years a number of refurbishments and architectural interventions had destroyed many of the original features and much of the building’s innate glamour. In 2014, EPR Architects was appointed by Starwood Capital as Lead Designer to work alongside Principal Hotels, Tara Bernerd & Partners and Russell Sage Studio to restore this ‘grande dame’ back to its former glory; whilst reinvigorating the space and adding a sense of modern luxury.

10089 Kimpton Fitzroy The Principal London Event Space © Tom Mannion Not For Editorial
10089 Kimpton Fitzroy The Principal London Upper Level © Morley Von Sternberg

The renovation included a hard refurbishment of guestrooms to create 334 individual custom finished rooms with 39 new luxury suites. These suites seek to address the historical significance of the building with locations on the front façade and principal suites on the first floor, where historically the finest guestrooms would have been accommodated. 

10089 Kimpton Fitzroy The Principal London Guestroom Bed © Philip Vile Not For Editorial
10089 Kimpton Fitzroy The Principal London Palm Court Panoramic © Morley Von Sternberg
10089 Kimpton Fitzroy The Principal London Fitz Bar © Morley Von Sternberg

The public areas were also completely reconfigured to significantly improve the guest arrival experience and make way for new restaurants, bars and event spaces. At the heart of the building is the reintroduction of a Palm Court with a new external seating area and winter garden. This is surrounded by the dramatically refurbished bars and restaurant alongside a new all-day coffee house.

Externally, the building is distinctively clad in decorative thé-au-lait terracotta which has been extensively cleaned and restored where possible, with a reconfiguration to the external entrances. Redundant later additions have been removed with a new entrance to the restaurant and new doors and marble steps throughout. 

10089 Kimpton Fitzroy The Principal London Exterior Corner © Morley Von Sternberg
10089 Kimpton Fitzroy The Principal London Facade Detail © Morley Von Sternberg

Client: Starwood Capital | Services: Executive Architect