Broadwater Road

Welwyn Garden City

Our vision for this new urban quarter of Welwyn Garden City has been closely guided by Ebenezer Howard’s original Garden City principles but with a modern interpretation; greenery, open space and a sense of community will feed through all aspects of the masterplan, offering a new approach to patterns of living and working that reflect the aspiration of a healthy lifestyle for today.

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The residential-led mixed-use scheme, situated within the heart of the town centre and directly adjacent to the town’s railway station, will deliver 827 new homes, 35 townhouses, a new-build community centre and a healthcare facility. The buildings will be located around a series of well-connected public spaces, each with their own distinct character. 

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A new square will welcome people to the scheme and provide a vibrant space surrounded by new-build cafés and restaurants. A linear park will run through the heart of the new residential quarter, providing high-quality green amenity space for residents, workers and visitors.

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An integral part of the masterplan for this historic 20-acre site, which was previously occupied by cereal maker Shredded Wheat, is the restoration of the modernist production buildings, bringing them back to their former glory of the 1920s.

A new publicly accessible formal garden space will provide an apt setting for the reinstated grand entrance of Louis de Soissons’ revitalised Production Hall building and associated grain silos, which will once again be celebrated as one of the main focal points of Welwyn Garden City.

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Client: Spen Hill Developments Ltd | Services: Masterplanning; Architecture | Size: 827 apartments; 35 townhouses; 6,503m² office space; 650m² crèche; 2,322m² cafe; restaurants