De Vere Hotels
Various Locations, UK
The Village brand currently operates 26 hotels across the UK and continues to evolve rapidly. Over the course of the past two decades, De Vere have transformed their family-orientated brand into a range of affordable, design-led hotels. In our role as architect, we designed and implemented the construction of all new-build hotels in Swansea, Elstree, Farnborough and Solihull and carried out conversions of existing buildings in Swindon, Herons’ Reach and St David’s.
The Village hotels are particularly unique to the marketplace because they are designed to actively encourage the local community to enjoy their facilities. As such, each hotel is strategically positioned on the residential fringes of business parks to appeal to both local residents and commercial clients. A typical Village hotel includes guest rooms, a fitness suite, aerobics classes, a pool hall, conference rooms, a restaurant and bar facilities.
The brand was developed and implemented across the country by a collaboration rarely seen in the construction industry — between ourselves, concept architects 3DReid and interior designers Greyline and DLA Interiors.
Client: De Vere Village Hotels | Services: Architecture | Size: Various | Collaborators: 3DReid; Greyline Interiors; DLA Interiors